PWAG’s Crisis Communications Training, June 20, 2019

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PWAG's Crisis Communications Training, June 20, 2019

Items reviewed and discussed at the training:

  • Develop realistic crisis communications plans
  • Growing impact of social media and understanding; engaging, utilizing and monitoring social media before and during a crisis (Website, Facebook, Twitter, NextDoor)
  • Social media rules of engagement
  • Develop strategy and messaging for customers, employees, media and other critical stakeholders (“stay in your lane”)
  • The evolving “timeline” of a crisis
  • Managing media inquiries and interviews effectively and confidently
  • Minimize negative reactions from customers and other stakeholders
  • Communicating with employees and your Board
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