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• Create Date February 19, 2020
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PWAG's Crisis Communications Training, June 20, 2019

Items reviewed and discussed at the training:

• Develop realistic crisis communications plans
• Growing impact of social media and understanding; engaging, utilizing and monitoring social media before and during a crisis (Website, Facebook, Twitter, NextDoor)
• Social media rules of engagement
• Develop strategy and messaging for customers, employees, media and other critical stakeholders (“stay in your lane”)
• The evolving “timeline” of a crisis
• Managing media inquiries and interviews effectively and confidently
• Minimize negative reactions from customers and other stakeholders
• Communicating with employees and your Board