• Version
• Download 0
• File Size 299.92 KB
• File Count 1
• Create Date February 19, 2020
• Last Updated February 19, 2020

PWAG's Crisis Communications Training, June 20, 2019

Items reviewed and discussed at the training:

• Develop realistic crisis communications plans
• Growing impact of social media and understanding; engaging, utilizing and monitoring social media before and during a crisis (Website, Facebook, Twitter, NextDoor)
• Social media rules of engagement
• Develop strategy and messaging for customers, employees, media and other critical stakeholders (“stay in your lane”)
• The evolving “timeline” of a crisis
• Managing media inquiries and interviews effectively and confidently
• Minimize negative reactions from customers and other stakeholders
• Communicating with employees and your Board