Items reviewed and discussed at the training:
- Develop realistic crisis communications plans
- Growing impact of social media and understanding; engaging, utilizing and monitoring social media before and during a crisis (Website, Facebook, Twitter, NextDoor)
- Social media rules of engagement
- Develop strategy and messaging for customers, employees, media and other critical stakeholders (“stay in your lane”)
- The evolving “timeline” of a crisis
- Managing media inquiries and interviews effectively and confidently
- Minimize negative reactions from customers and other stakeholders
- Communicating with employees and your Board
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